GRAPHIC COMMUNICATION ADVISOR ARTICLES
Editor: Harvey R. Levenson, Ph. D., Professor Emeritus. Cal Poly
2021
January 2021
Sid Chadwick
Chadwick Consulting, Inc.
The Value of Surveys: Customer Surveys--Forgotten, Unknown Treasures
https://hrlsite.files.wordpress.com/2021/01/the-value-of-surveys.pdf
February 2021
C. Nelson Ho
President, NEJC Consulting Corporation
The Myths of EHS--Environmental, Health and Safety Compliance
https://hrlsite.files.wordpress.com/2021/01/the-myths-of-ehs-columns-1.pdf
March 2021
Steven Schnoll
THE FUTURE FOR PRINTING COMPANIES
Time for Change—Become a Multi-Channel Content Delivery Specialist
https://hrlsite.files.wordpress.com/2021/02/stop-calling-yourself-a-printer-for-formatted-2-17-21.pdf
April 2021
Janet Treer
President, The Treer Group
Discover Your Powerful Leader Within
https://hrlsite.files.wordpress.com/2021/03/janet-treer-article-formatted-1.pdf
May 2021
Bill Woods
Principal, The Advisement Center
And Now for Something Completely Different (or...defeating the Vortex)
https://hrlsite.files.wordpress.com/2021/04/bill-woods-article-gcag.pdf
June 2021
Raymond Hartman
Printing Industry Advisor and Consultant
Strategic Capital Investments in the Printing Industry
https://hrlsite.files.wordpress.com/2021/06/capital-investments-in-the-printing-industry-rh-6.4.2021-rev-3-2-copy.pdf
July 2021
Kenneth Macro
Professor of Graphic Communication, Cal Poly
Printing Industry Advisor and Consultant
History is the window on the future—
Wynkyn De Words: The First, True Lean Strategist in the English-Speaking Print Community
https://hrlsite.files.wordpress.com/2021/06/ken-macro-gcag_july_final.pdf
August 2021
Howie Fenton
Principal, Howie Fenton Consulting
Seven Survival Best Practices From Business Downturns—Lessons learned from the pandemic that will help for tomorrow’s planning
https://hrlsite.files.wordpress.com/2021/07/howie-fenton-gcag-article-edited-and-formatted-final.pdf
September 2021
John E. Hyde, Esq.
Managing Director, Special Situations
Graphic Arts Advisors. LLC
Graceful Transition from Business Ownership When Traditional Options Are Not Attractive
https://hrlsite.files.wordpress.com/2021/09/1.-gcag-article-9-21-edited-copy.pdf
October 2021
John Parsons
Writer, Videographer, a CMO IntuIdeas
Remote Learning Revisited
COVID forced us to reevaluate virtual classrooms and distance learning. Can our graphic communication schools and training programs adapt?
https://hrlsite.files.wordpress.com/2021/09/gcag-remote-learning-revisited-oct.-2021-final.pdf
November 2021
Laura Moynihan
Principal, Digital Helpmates
Becoming a Digital Boss
Laura Moynihan of Digital Helpmates encourages industry newcomers and private users to be in control of their computers and mobile devices
https://hrlsite.files.wordpress.com/2021/10/lessons-from-the-jetsons.final_.pdf
December 2021
Harvey R. Levenson, Ph. D.
Professor Emeritus, Cal Poly
THE REVERSE PYRAMID—Thinking Upside Down Leads to Success
Harvey Levenson focuses on leadership strategies in creating a stable work environment that attracts and retains employees.
https://hrlsite.files.wordpress.com/2021/12/the-reverse-pyramide28094final.pdf
2022
January 2022
Hal Hinderliter, Ph. D.
Accessible Publishing: A Valued Skill for Graphic Communicators
Hal Hinderliter's article provides value for our industry’s long-range planning considerations, and could drive decisions on growth for companies of all sizes.
https://hrlsite.files.wordpress.com/2021/12/1.-hinderliter-accessible-publishing-final.pdf
February 2022
Howie Fenton
Howie Fenton Consulting
A Roadmap to Becoming an Industry Leader in Print Production
In his article, Fenton stresses the importance of having multiple skill sets that he calls traditional and new skills needed to be successful in the modern printing industry.
https://tinyurl.com/2nmx8ee5
March 2022
Laura Moynihan
Principal, Digital Helpmates
Password Hacking Is Not Magic
This article is a "game changer" for anyone concerned about password security.
https://tinyurl.com/44nebrrj
April 2022
Steven Schnoll
LEVERAGING PRINTING’S GREAT JOURNEY WITH NEW IDEAS -
The value of omni-channel marketing
May 2022
John E. Hyde, Esq.
A Reality Check to Better Understand Worst Case Scenarios for Owners of Printing and Graphic Communication Companies
June 2022
Harvey R. Levenson, Ph. D.
PAPER—YESTERDAY, TODAY, TOMORROW—CHANGE IS ON THE WAY!
The Evolution of “Paper to Paper”—
A Journey Defining Print Media and the Printing Industry’s Future
https://tinyurl.com/y9k8y96s
July 2022
Sid Chadwick
COLLABORATION—For Performance Improvement – Omitted by Tradition
Explains Joint Sales Call Protocols. In effective sales, collaboration across company operations helps to strategize sales approaches.
https://hrlsite.files.wordpress.com/2022/06/gcag-7-22-chadwick-final.pdf
August 2022
Ken Macro
A History Lesson for Today’s Printing Industry—
Joseph Moxon, Printer: Using Science and Standardization
to Advance the Scientific Revolution
https://hrlsite.files.wordpress.com/2022/07/km-gcag-7-22-1.pdf
September 2022
John E. Hyde, Esq.
The Road Map for Successful M&A Starts with
Chemistry Among Principals
https://hrlsite.files.wordpress.com/2022/08/hyde-gcag-sept-22-final.pdf
October 2022
Steven Schnoll
Transforming Your Leadership Strategies
https://hrlsite.files.wordpress.com/2022/09/schnoll-leader-strategy-final.pdf
November 2022
Peter Schlosser
Leadership in print manufacturing – Who will be there from the next generation?
https://hrlsite.files.wordpress.com/2022/11/gcag-schlosser-final.pdf
December 2022
Harvey R. Levenson, Ph. D.
The Year In Review: GCAG Papers Span Printing Management,
Technology, Applications, and History
https://hrlsite.files.wordpress.com/2022/11/hrl-gcag-12-2022-1.pdf
2023
October 2023
Harvey R. Levenson, Ph. D.
Employment and Hiring Opportunities and Solutions: Addressing Your Industry's Labor Shortage
https://hrlsite.files.wordpress.com/2023/11/final_gcag-23_ipd-magazine-copy.pdf
VISITING AUTHOR
August 2023
Dieter Finna
Digital Printing Becomes Cool for the Next Generation
A perspective to give the job description »printer« new attractiveness
https://hrlsite.files.wordpress.com/2023/07/finna-paper-1-dig-pr-next-gen-1.pdf
Digital Printing Scores With Heat-sealable, Food-safe Barrier Paper Based Packaging
https://hrlsite.files.wordpress.com/2023/07/finna-paper-2-dig-pr-packaging-1.pdf
November 2023
Dieter Finna
Digital printing with dry toner is becoming more productive, versatile and sustainable
https://hrlsite.files.wordpress.com/2023/10/d.-finna-article-3-final.pdf
2024
April 2024
Dieter Finna
Can an innovative cleaning method reduce the total cost of ownership in digital label printing?
https://hrlsite.files.wordpress.com/2024/03/finna-article-4-final.pdf